En janvier 2025, nous fêterons les cinquante ans de la première diffusion de l'émission Apostrophes, présentée par l'inoubliable Bernard Pivot. Cet anniversaire est l'occasion de plonger dans les archives de ce magazine télévisé qui fut durant quinze ans un rendez-vous immanquable pour des millions de Français. Avec près de 250 photos inédites et une centaine d'extraits des émissions les plus illustres, ce livre est un voyage dans le temps pour revivre nos vendredis soir de débats, de livres et d'idées.
From Michelin tires to Big Macs, this hefty volume illuminates key marketing strategies from BETC, one of the world's best advertising agencies
With 950 illustrations across more than 1,000 pages, this robust paperback documents the life and times of creative firm BETC, named 2024's "World's Best Agency" by the World Advertising Research Center. Founder Rémi Babinet rhapsodizes on commissions for its most notable clients, including Evian, Lacoste, Air France and McDonald's. The short, offbeat yet thoughtful essays trace the challenges behind forming a universal narrative, in a world where the use of images and words is continually reshaped. Far from being just for advertisers, No Ads Please resonates with every creative connoisseur, offering a behind-the-scenes look at the slogans and images that have shaped the collective imagination.
Rémi Babinet founded BETC in 1994 and was ranked among the top 10 best creative directors since the birth of advertising by Forbes magazine. The agency has a presence in Paris, New York, São Paulo, London and Shanghai.
